The Media Viability Manifesto (MVM) provides an urgently needed common framework for joint action from the global media development community. Its aim is three- pronged: To foster conceptual clarity, to strengthen strategic collaboration between multiple stakeholders, and to align practical implementation in the field of Media Viability. The MVM is the culmination of input from 152 individuals from 55 countries and 86 organizations. It paves the way for more systematic exchange and learning, and for more strategic and coordinated action.