68 percent of small, micro, and medium-sized enterprises in Kenya are in the informal sector and at household levels. Out of these, 40 percent are owned by young people under age 35. A majority of them are not formalized and not legally recognized. These organizations are lacking in expansion and execution skills, unable to optimize their operations and face hurdles accessing capital required to scale.

The Youth Cafe trains and mentors young entrepreneurs on business management modules. Our approach is based on systems thinking, which embraces the need to understand how diverse forces and structures influence the complex entrepreneurial ecosystem in Kenyan informal sector. As such, the company's innovative services are tailored to equip youth owned MSMEs with a full suite of skills to promote business growth and enhance their ability to access finance.

The objective is to help improve their product quality, access to business loans, marketability, and reach thus creating equitable opportunities for youth owned MSMEs, particularly to the benefit of the more than 12 million young people who are not connected to opportunities for training, school, or formal work.