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Collecting in-depth qualitative data to get insightful perspectives and understanding digital media literacy in Kenya. Media literacy is a tool to prepare future generations to combat the rising tide of information warfare. A thorough fact-checking process that delineates disinformation, misinformation and teaches to differentiate between clickbait, satire, pseudoscience, conspiracy theories, and other content on the internet is necessary.
With the shift in technology, young people should be able to embody this new subculture of digital transformation while still considering the ethical and moral principles that should apply. If we can't be able to coexist peacefully in the digital space, then media sustainability is in danger. Media freedom is surely the heart of a helpful democracy when used to embrace the unique perceptions and stances of different people.
